Why we do it
On average every year over 400 people drown in the UK alone. In 2002, 34 of these drowned while swimming, 15 of those while in a swimming pool [Rospa].
As the North East is surrounded by gorgeous beaches, lakes and rivers. in at the deep end believe that parents and schools have a responsibility to make sure all children will be safe while in water and know what to do in the event of an emergency.
in at the deep end believe that swimming should be fun and educational while helping to promote a long term love of the sport.
